September 14, 2026, 8:36 PM WIB

JAKARTA, KOMPAS.com - The booming bullion gold business in Indonesia is pushing industry players to step up security and product authentication to keep customers' trust.

PT Hartadinata Abadi Tbk (HRTA) is one of the companies taking action by beefing up the security of its EMASKU bullion gold through an exclusive partnership with PT SICPA-Peruri Securink.

Under this three-year deal starting August 18, 2026, HRTA gets exclusive rights as the only bullion gold producer in Indonesia to use BullionProtect® on EMASKU® products as the main security feature. BullionProtect® is a security labeling solution that combines tamper-proof labels, authentication, and digital tracking and tracing. This tech makes it easier to systematically verify and identify products.

The implementation of this technology is aimed at providing an extra layer of security for HRTA bullion products while helping consumers and distribution partners ensure the authenticity of the products throughout the distribution chain.

President Director of PT Hartadinata Abadi Tbk, Sandra Sunanto, said that strengthening product security is a strategic move in line with the growing gold bar business in Indonesia.

“Our exclusive partnership with SICPA-Peruri Securink is a strategic step to enhance the security and trust in HRTA bullion products as the gold bar business continues to grow in Indonesia,” Sandra said in a written statement on Monday (14/9/2026).

According to him, support from authentication technology as well as tracking and tracing can improve the security standards of gold bars while also providing added value for consumers and business partners.

“With the support of authentication technology as well as tracking and tracing, we can enhance the security standards of our gold bar products while also providing added value for consumers and business partners,” she said.

The collaboration also continues the commercial relationship between HRTA and SICPA-Peruri Securink, which has been ongoing since 2022. Strengthening security solutions is considered increasingly relevant as the company expands its bullion business.
 

Strengthening the Bullion Ecosystem

HRTA has an integrated gold business ecosystem, from refining, jewelry and gold bar manufacturing, to distribution and retail networks.

The company stated that strengthening product security and authentication is part of the strategy to support the growth of the bullion business while also boosting trust in domestic gold bar products.

Moving forward, HRTA will expand the bullion ecosystem through product development, distribution channel expansion, and improvement of security and quality standards.

Sandra said that this step is also part of the company's effort to build a more integrated and trusted bullion business.

"This step also strengthens HRTA's foundation in building a more integrated and trusted bullion business," said Sandra.

Source: The Bullion Gold Business Continues to Expand, HRTA Enhances Anti-Counterfeiting System

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