More than 20 years ago through its jewelry products and retail network, PT Hartadinata Abadi Tbk. (Hartadinata) is here to serve the people of Indonesia through beauty, innovation, and service.
As a public company (Tbk.), Hartadinata is a pioneer in the country's gold jewelry manufacturing industry through the philosophy of "From the Heart to True Beauty", which prioritizes the commitment to always providing the best not only for its customers but for all Harta stakeholders.
Through an integrated business concept, Hartadinata builds its competitive advantage through four factories that produce quality jewelry products and a distribution network that covers the domestic market through Hartadinata's wholesale networks, gold shops, franchises, and retail networks. Hartadinata store retail chain now carries four brands, namely Aurum Collection Center (ACC), Claudia Perfect Jewellery, Celine Jewellery, and Hartadinata Abadi Store. Along with the company's growth, currently PT. Hartadinata Abadi, Tbk, already has 3 subsidiaries, namely PT Gemilang Hartadinata Abadi in pawnshop, and PT Emas Murni Abadi in precious metal refining and PT Emas Karya Abadi in reseller business.
As technology rapidly advances and market demands become more instantaneous, Hartadinata understands the importance of keeping up with these changes. To stay ahead, the company is currently undergoing a digital transformation and has partnered with leading e-commerce platforms like Shopee and Tokopedia to better engage with end-users. Additionally, Hartadinata is digitizing its B2B operations through the hrta.store app, which is expected to significantly improve the speed and volume of transactions.
In the future, Hartadinata will continue to innovate and increase the number of retail stores and market coverage throughout Indonesia through the addition of its retail stores, franchises, cooperation with institutions, and a larger e-commerce network.
