Media & Information / Ferriyady Hartadinata, from Sales Marketing became Founder of Hartadinata Gold Jewelry Company
News • 28 Aug 2023
Bisnis.com, JAKARTA - PT Hartadinata Abadi Tbk. (HRTA) which is owned by Ferriyady Hartadinata is indeed widely known by the public.
As a jewelry manufacturer in Indonesia that was founded in 1997, this company has implemented a system, from upstream to downstream, where factories (manufacturing), wholesale sales (wholesale) to retail sales (retail).
Not surprisingly, this company has received several awards, such as Best of the Best: The 50 Best Companies 2021 from Forbes Indonesia.
Meanwhile, the figure behind the strategy for business prospects, management, marketing, to make the company dare to enter the capital market is all inseparable from the role of Ferriyady, where he currently serves as President Commissioner of the Company based on the Resolution of the General Meeting of Shareholders on the 13th March 2017.
So, what kind of figure is the owner? Here's the full Business Review. Ferriyadi Hartadinata is a graduate of the Bachelor of Economics from Bandung Raya University in 1999.
Before he could become as successful as he is now, Ferriyady started his career as a marketing in gold jewelery from 1989 to 1996. This long experience has made Ferriyady brave and confident to make the decision to open his own business.
Armed with knowledge, he started pioneering in 1997. At that time, he opened his outlet on Jalan Cibaduyut, Bandung, under the name Toko Mas ACC which offered the production of handmade jewelry for consumers and which was carried out on a home industry scale.
Long story short, as the high demand for gold made his shop grow rapidly, Ferriyadi opened seven branches in West Java. Through his expertise in the production and marketing of gold jewelry, this business continues to generate significant profits
Continue to Expand the Market Despite the 1998 Crisis
As a hard worker, sometimes Ferriyady has a different business view from many other competitors. It was proven when there was a monetary crisis in 1998, even though many competing gold companies were limiting jewelry production. But, in fact, the opposite was done by Ferryadi, where he considered this moment as a business opportunity and even felt this was an opportunity for him to increase the production of handmade jewelery.
After five years of struggle, finally all his hard work paid off. For many people, especially when a recession hits, the price of gold is one of the favorite investments that can protect wealth from decreasing in value due to an economic downturn.
Hartadinata Business Scheme
Of course this success does not only survive at that time. Due to Ferriyady's meticulousness, Hartadinata gold company continues to adapt some of market trends. Apart from producing jewelery products, Hartadinata itself has built a distribution network that covers the domestic market through wholesale networks, gold shops, franchises, partnerships with institutions, and more extensive e-commerce network to the retail network of Hartadinata stores.
"To be able to deal with increasingly rapid technological developments and increasingly instantaneous market demands, Hartadinata is carrying out digital transformation to collaborate with e-commerce platforms such as Shopee and Tokopedia to target the market end users," wrote the management.
Along with the company's growth, currently PT Hartadinata Abadi, Tbk., also has a subsidiary, the first of which is engaged in the application sector, namely PT Aurum Digital Internusa. Second, which is engaged in gold pawnshop managed by PT Gemilang Hartadinata Abadi. With more than 20 years of operation, the Hartadinata retail chain has managed four brands, namely Aurum Collection Center (ACC), ACC Premium, Claudia Perfect Jewelery and Celine Jewelery.
Most recently, PT Hartadinata Abadi Tbk (HRTA) is reported to have entered into a cooperation agreement with its subsidiary, namely PT Emas Murni Abadi. Based on the official statement released by the company, it is known that the cooperation is carried out for gold processing and refining activities (refinery).
As a jewelry manufacturer in Indonesia that was founded in 1997, this company has implemented a system, from upstream to downstream, where factories (manufacturing), wholesale sales (wholesale) to retail sales (retail).
Not surprisingly, this company has received several awards, such as Best of the Best: The 50 Best Companies 2021 from Forbes Indonesia.
Meanwhile, the figure behind the strategy for business prospects, management, marketing, to make the company dare to enter the capital market is all inseparable from the role of Ferriyady, where he currently serves as President Commissioner of the Company based on the Resolution of the General Meeting of Shareholders on the 13th March 2017.
So, what kind of figure is the owner? Here's the full Business Review. Ferriyadi Hartadinata is a graduate of the Bachelor of Economics from Bandung Raya University in 1999.
Before he could become as successful as he is now, Ferriyady started his career as a marketing in gold jewelery from 1989 to 1996. This long experience has made Ferriyady brave and confident to make the decision to open his own business.
Armed with knowledge, he started pioneering in 1997. At that time, he opened his outlet on Jalan Cibaduyut, Bandung, under the name Toko Mas ACC which offered the production of handmade jewelry for consumers and which was carried out on a home industry scale.
Long story short, as the high demand for gold made his shop grow rapidly, Ferriyadi opened seven branches in West Java. Through his expertise in the production and marketing of gold jewelry, this business continues to generate significant profits
Continue to Expand the Market Despite the 1998 Crisis
As a hard worker, sometimes Ferriyady has a different business view from many other competitors. It was proven when there was a monetary crisis in 1998, even though many competing gold companies were limiting jewelry production. But, in fact, the opposite was done by Ferryadi, where he considered this moment as a business opportunity and even felt this was an opportunity for him to increase the production of handmade jewelery.
After five years of struggle, finally all his hard work paid off. For many people, especially when a recession hits, the price of gold is one of the favorite investments that can protect wealth from decreasing in value due to an economic downturn.
Hartadinata Business Scheme
Of course this success does not only survive at that time. Due to Ferriyady's meticulousness, Hartadinata gold company continues to adapt some of market trends. Apart from producing jewelery products, Hartadinata itself has built a distribution network that covers the domestic market through wholesale networks, gold shops, franchises, partnerships with institutions, and more extensive e-commerce network to the retail network of Hartadinata stores.
"To be able to deal with increasingly rapid technological developments and increasingly instantaneous market demands, Hartadinata is carrying out digital transformation to collaborate with e-commerce platforms such as Shopee and Tokopedia to target the market end users," wrote the management.
Along with the company's growth, currently PT Hartadinata Abadi, Tbk., also has a subsidiary, the first of which is engaged in the application sector, namely PT Aurum Digital Internusa. Second, which is engaged in gold pawnshop managed by PT Gemilang Hartadinata Abadi. With more than 20 years of operation, the Hartadinata retail chain has managed four brands, namely Aurum Collection Center (ACC), ACC Premium, Claudia Perfect Jewelery and Celine Jewelery.
Most recently, PT Hartadinata Abadi Tbk (HRTA) is reported to have entered into a cooperation agreement with its subsidiary, namely PT Emas Murni Abadi. Based on the official statement released by the company, it is known that the cooperation is carried out for gold processing and refining activities (refinery).
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