Media & Information / Hartadinata Abadi Launched Kilobar Gold, EMASKU
News • 02 Sep 2023
Jakarta – PT Hartadinata Abadi Tbk (IDX: HRTA) participated in the 14th Jakarta International Jewelery Fair 2023 as one of the exhibitors. On this occasion, Hartadinata launched the "EMASKU" gold bar product with 99.99% gold, which also enriched the company's business and product portfolio.
EMASKU product is a product of PT Hartadinata Abadi Tbk in collaboration with PT Emas Antam Indonesia (EAI) as an assayer to ensure product purity. With the entry of PT Hartadinata Abadi Tbk in this business, it is hoped that Hartadinata Abadi can become a single solution for the need for gold, both for jewelry, investment and industrial raw materials. Each EMASKU bar is produced using high-tech machines to produce quality gold bars with a guaranteed content of 99.99% which is supported by laboratory testing.
CEO of PT Hartadinata Abadi Tbk, Sandra Sunanto, explained, " EMASKU product is one of our efforts to develop the upstream business in order to complement the existing product portfolio, by presenting EMASKU which is available in 250 gram, 500 gram and 1000 gram denominations.
To guarantee the purity of EMASKU, there are various security features:
• On EMASKU gold bars there is a certificate to guarantee the grade of quality on Emasku products issued by PT Emas Antam Indonesia as an assayer.
• On EMASKU gold bar there is a serial number of the gold bar as a unique code for the product.
• Each EMASKU bar is packaged with a certificate sheet which has 8 security features: 1) made of security paper which maintains product safety based on the results of tests carried out by the assayer, where the assayer's role is to test the purity and weight levels of EMASKU product; 2) Have a raster image; 3) There is a hidden image on the certificate; 4) There is invisible ink and 5) visible ink for the verification process; 6) Microtext; 7) Unique number on the certificate; and 8) Holograms.
This EMASKU product, which has the most complete security features on its certificate, is not the only innovation of Hartadinata Abadi. Through a joint talk show with EAI also entitled “Haradinata Innovation for Indonesia”, Hartadinata Abadi explained various company innovations as well as discussed the trend of saving gold which is increasing again in Indonesia, especially in the midst of various issues of economic uncertainty that are currently rife. Gold as a safe haven asset is a choice for both investment and emergency savings.
Responding to this, Handaru Bimo Asmoro, Finance Director of PT Emas Antam Indonesia stated, “EAI sees that in Indonesia, gold buyers are not limited to certain age groups or socio-economic groups. Some gold buyers may not be 'expert' in distinguishing gold products that are trusted or not. That's why we see that gold product innovation, especially those related to protection and guarantees of the authenticity of the gold itself, is very important. We support all innovation efforts to provide strong security features for gold products, one of which is Hartadinata's product.”
In addition to the newly launched EMASKU product, EmasKITA product which is a collaboration product of ANTAM through its subsidiary PT Emas Antam Indonesia, together with PT Hartadinata Abadi Tbk, has also become the gold bar product of choice for consumers who are able to compete with other market leaders in Indonesia. By bringing forward technology for product security, in collaboration with PT Sicpa Peruri Securink, EmasKITA presents the Bullion Protect® protection feature for denominations of 1 gram and above. In addition to providing security and confidence in product authenticity, the new EmasKITA design also provides a new experience of holding gold directly.
Apart from EmasKITA, Kencana24K+ jewelry products made of 99.99% pure gold are also present. By introducing the tagline "Eternal Purity", Kencana24K+ can be an alternative "collection not just an investment". And now Kencana24K+ also presents a collection of Bunny and Coin Kencana in welcoming the 2574 Kongzili Chinese New Year.
And to complete the customer experience, GoldKITA and Kencana are now easier to obtain through the Android and IOS versions of the GoldKITA application, which are the result of a collaboration between Hartadinata Abadi and Emas Antam Indonesia. Not only providing products, the EmasKITA application also serves buyback with the 'pick up' feature in collaboration with JNE so that consumers do not need to come to the store because the products will be picked up at the consumers' homes. This application guarantees the convenience of gold transactions and cashing them back.
Hartadinata Abadi together with Emas Antam Indonesia are determined to continue to innovate to provide added value to the whole community, while continuing to actively participate in providing education and literacy regarding gold investment.
Hartadinata Abadi Presents Kilobar Gold Innovation EMASKU – (Left-Right) President Commissioner of PT Hartadinata Abadi Tbk Ferriyady Hartadinata together with CEO of PT Hartadinata Abadi Tbk Sandra Sunanto inaugurated the launch of the EMASKU product on Friday (17/02) at the 14th Jakarta International Jewelery Fair 2023, Jakarta Convention Center (JCC). The EMASKU product is a product of PT Hartadinata Abadi Tbk in collaboration with PT Emas Antam Indonesia (EAI) as an assayer to ensure product purity. This EMASKU product has a gold content of 99.99%, which also enriches the company's business and product portfolio.
Hartadinata Abadi Presents Kilobar Innovation EMASKU – Finance Director of PT Emas Antam Indonesia Handaru Bimo Asmoro (left) with CEO of PT Hartadinata Abadi Tbk Sandra Sunanto (center) at the Talk Show "Hartadinata Innovation for Indonesia" in the context of launching the EMASKU product. On this occasion, Hartadinata Abadi together with Emas Antam Indonesia also explained various innovations in gold products, including the BullionProtect® protection feature for denominations of 1 gram and above at EmasKITA. Another innovation is also found in the EMASKU product certificate which has 8 protection features, including a raster image, hidden image, invisible ink and a unique number to prevent counterfeiting.
EMASKU product is a product of PT Hartadinata Abadi Tbk in collaboration with PT Emas Antam Indonesia (EAI) as an assayer to ensure product purity. With the entry of PT Hartadinata Abadi Tbk in this business, it is hoped that Hartadinata Abadi can become a single solution for the need for gold, both for jewelry, investment and industrial raw materials. Each EMASKU bar is produced using high-tech machines to produce quality gold bars with a guaranteed content of 99.99% which is supported by laboratory testing.
CEO of PT Hartadinata Abadi Tbk, Sandra Sunanto, explained, " EMASKU product is one of our efforts to develop the upstream business in order to complement the existing product portfolio, by presenting EMASKU which is available in 250 gram, 500 gram and 1000 gram denominations.
To guarantee the purity of EMASKU, there are various security features:
• On EMASKU gold bars there is a certificate to guarantee the grade of quality on Emasku products issued by PT Emas Antam Indonesia as an assayer.
• On EMASKU gold bar there is a serial number of the gold bar as a unique code for the product.
• Each EMASKU bar is packaged with a certificate sheet which has 8 security features: 1) made of security paper which maintains product safety based on the results of tests carried out by the assayer, where the assayer's role is to test the purity and weight levels of EMASKU product; 2) Have a raster image; 3) There is a hidden image on the certificate; 4) There is invisible ink and 5) visible ink for the verification process; 6) Microtext; 7) Unique number on the certificate; and 8) Holograms.
This EMASKU product, which has the most complete security features on its certificate, is not the only innovation of Hartadinata Abadi. Through a joint talk show with EAI also entitled “Haradinata Innovation for Indonesia”, Hartadinata Abadi explained various company innovations as well as discussed the trend of saving gold which is increasing again in Indonesia, especially in the midst of various issues of economic uncertainty that are currently rife. Gold as a safe haven asset is a choice for both investment and emergency savings.
Responding to this, Handaru Bimo Asmoro, Finance Director of PT Emas Antam Indonesia stated, “EAI sees that in Indonesia, gold buyers are not limited to certain age groups or socio-economic groups. Some gold buyers may not be 'expert' in distinguishing gold products that are trusted or not. That's why we see that gold product innovation, especially those related to protection and guarantees of the authenticity of the gold itself, is very important. We support all innovation efforts to provide strong security features for gold products, one of which is Hartadinata's product.”
In addition to the newly launched EMASKU product, EmasKITA product which is a collaboration product of ANTAM through its subsidiary PT Emas Antam Indonesia, together with PT Hartadinata Abadi Tbk, has also become the gold bar product of choice for consumers who are able to compete with other market leaders in Indonesia. By bringing forward technology for product security, in collaboration with PT Sicpa Peruri Securink, EmasKITA presents the Bullion Protect® protection feature for denominations of 1 gram and above. In addition to providing security and confidence in product authenticity, the new EmasKITA design also provides a new experience of holding gold directly.
Apart from EmasKITA, Kencana24K+ jewelry products made of 99.99% pure gold are also present. By introducing the tagline "Eternal Purity", Kencana24K+ can be an alternative "collection not just an investment". And now Kencana24K+ also presents a collection of Bunny and Coin Kencana in welcoming the 2574 Kongzili Chinese New Year.
And to complete the customer experience, GoldKITA and Kencana are now easier to obtain through the Android and IOS versions of the GoldKITA application, which are the result of a collaboration between Hartadinata Abadi and Emas Antam Indonesia. Not only providing products, the EmasKITA application also serves buyback with the 'pick up' feature in collaboration with JNE so that consumers do not need to come to the store because the products will be picked up at the consumers' homes. This application guarantees the convenience of gold transactions and cashing them back.
Hartadinata Abadi together with Emas Antam Indonesia are determined to continue to innovate to provide added value to the whole community, while continuing to actively participate in providing education and literacy regarding gold investment.
Hartadinata Abadi Presents Kilobar Gold Innovation EMASKU – (Left-Right) President Commissioner of PT Hartadinata Abadi Tbk Ferriyady Hartadinata together with CEO of PT Hartadinata Abadi Tbk Sandra Sunanto inaugurated the launch of the EMASKU product on Friday (17/02) at the 14th Jakarta International Jewelery Fair 2023, Jakarta Convention Center (JCC). The EMASKU product is a product of PT Hartadinata Abadi Tbk in collaboration with PT Emas Antam Indonesia (EAI) as an assayer to ensure product purity. This EMASKU product has a gold content of 99.99%, which also enriches the company's business and product portfolio.
Hartadinata Abadi Presents Kilobar Innovation EMASKU – Finance Director of PT Emas Antam Indonesia Handaru Bimo Asmoro (left) with CEO of PT Hartadinata Abadi Tbk Sandra Sunanto (center) at the Talk Show "Hartadinata Innovation for Indonesia" in the context of launching the EMASKU product. On this occasion, Hartadinata Abadi together with Emas Antam Indonesia also explained various innovations in gold products, including the BullionProtect® protection feature for denominations of 1 gram and above at EmasKITA. Another innovation is also found in the EMASKU product certificate which has 8 protection features, including a raster image, hidden image, invisible ink and a unique number to prevent counterfeiting.
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