Bandung, March 30, 2023 - PT Hartadinata Abadi Tbk (HRTA), in collaboration with PT Emas ANTAM Indonesia (EAI), a subsidiary of PT Aneka Tambang Tbk (ANTM), continues its commitment to produce the most innovative and quality-assured 99.99% pure gold bar products in Indonesia.

Guaranteed Authenticity with EmasKITA BullionProtect® 
EmasKITA features Swiss-origin protection technology called BullionProtect® that is integrated into pure gold bar products to address consumers' concerns about potential losses when opening the packaging of a gold bar. "EmasKita is the first pure gold bar product in Indonesia that can be held directly with an elegant and openable capsule packaging, allowing consumers to access their gold products without worrying about counterfeiting," said Sandra Sunanto, CEO of HRTA.

Until now, manufacturers of pure gold bars sold in Indonesia have wrapped their products in tightly sealed packaging for security reasons, to avoid the risk of counterfeiting. Proof of product authenticity features have typically been placed on certificates, including holograms, SQRC (Security QR Code), Security Ink & Paper. For this reason, certificates and pure gold bar products have always been tightly sealed together. However, this meant that the gold products themselves could not be held directly.

"We have heard customers' desire to buy pure gold bars that can be held directly. That's why EAI and HRTA provide a security feature solution that is integrated directly into pure gold bar products, eliminating the need for us to wrap the products tightly. Moreover, this technology can deter gold counterfeiting," explained Bambang Wijanarko, CEO of PT Emas Antam Indonesia (EAI).

BullionProtect® technology is the latest authenticity protection technology developed by the Swiss-based pure gold bar manufacturer METALOR. This technology has proven effective in countering and preventing counterfeiting of goods in the market, including gold bar products, by applying security ink to the surface of pure gold bar products. In utilizing this technology, EAI and HRTA have partnered with SICPA, a trusted global provider of security ink and secure identification, tracking, and authentication solutions.

Visual verification can be performed using a validator tool available at Hartadinata Abadi stores and our partner gold stores.
In addition to Bullion Protect technology, EmasKITA products also have other security features that have been present from before, such as the QR code on the back of the EmasKITA packaging. During the scanning process, the device will automatically connect to the website www.emaskita.id. If the EmasKITA product is genuine, a notification will appear stating 'Genuine Product' along with product information. Furthermore, EmasKITA has its own uniqueness, as it is equipped with augmented reality (AR) features that can also be accessed through the QR code.

Best Buyback Value with BullionProtect® Integrity 
HRTA and EAI guarantee a buyback value that remains in accordance with the officially published daily price on the emaskita.id website, even if the packaging is damaged or lost, as long as the gold bar remains in an undamaged BullionProtect® condition. Sandra emphasizes that opening the packaging of EmasKITA BullionProtect® products will not reduce the value of the gold, as may have been experienced by consumers when performing buybacks of gold products.

HRTA and EAI also continue to innovate by launching the EmasKITA app, which provides a more comprehensive experience for buying and selling gold. There are features such as pick-up buyback and secure delivery with insurance assurance through an exclusive partnership with JNE. EmasKITA products are now more accessible to the public, as they can be found in all gold stores in Indonesia and on well-known e-commerce platforms such as Shopee, Tokopedia, Blibli, Tik Tok Shop, and emaskita.id (website and apps).

With the increased security features and various innovations in EmasKITA products, it is hoped that the public's interest in gold investment will also rise, especially now that pure gold bars that can be held directly are available, encouraging more people to invest in gold as part of their lifestyle.

About Emas Antam Indonesia (EAI) 
EAI is a subsidiary of ANTAM tasked with standardizing the processes and products of EmasKITA & Kencana. EAI is responsible for ensuring the accuracy of the gold product's purity and weight. In carrying out these activities, EAI is equipped with an experienced team responsible for overseeing the production of pure gold products at ANTAM. This ensures that the manufacturing processes of EmasKITA & Kencana adhere to good manufacturing practices for the gold and jewelry industry and follow the highest global standards.

About PT Hartadinata Abadi Tbk (HRTA) 
As a manufacturer and provider of gold jewelry that has built trust among all stakeholders for over 34 years, HRTA is a major player in the Indonesian gold jewelry industry. HRTA operates an integrated business model, including four manufacturing plants, a precious metal refining plant, wholesale and retail sales, an e-commerce channel, and the EmasKITA app, as well as a gold pawnshop network.

This integrated business model provides a competitive advantage by ensuring a guaranteed market. Since its establishment, HRTA has established relationships with over 900 gold stores across Indonesia. For more information, please visit www.hartadinata.co.id or follow the official Instagram account @hartadinata.abadi.

For further inquiries, please contact:
Ong Deny 
Corporate Secretary 
PT Hartadinata Abadi Tbk 
Phone: (022) 5402326 / 5403002 
Email: [email protected] / [email protected]
Website:www.hartadinataabadi.co.id
 

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