The synergy between PT Hartadinata Abadi,Tbk. and Blu By BCA Digital are getting closer with support in the form of sponsorship from Hartadinata at the second Blu Anniversary event on 23 July 2023 located at the Martha Christina Tiahahu Literacy Park, Blok M, South Jakarta. Through this sponsorship activity, it is hoped that both of them will be able to provide solutions in gold saving activities that are relevant, integrated and easy according to the needs of the community. 

In this synergy, Hartadinata also had the opportunity to take part in activities such as the opening of an exhibition booth, a parade with the mascot Raja Emas, and an installation in the BluAjar room in collaboration with Blu where the people attending could further understand the Blu collaboration features and the EmasKITA application.

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