Tasikmalaya, April 25, 2022 – As the gold bullion and gold jewelry business continues to thrive, PT Hartadinata Abadi Tbk (Hartadinata) has launched a flagship store named "Hartadinata Abadi" Store. Previously, this gold store was first launched at Trans Studio Mall (TSM) in Bandung. Now, Hartadinata Abadi is expanding its market presence by opening another store in Tasikmalaya.

Through Hartadinata Abadi Store, Hartadinata aims to provide a one-stop shopping service for people looking to purchase Hartadinata products, including 24K gold jewelry, Kencana, and EmasKITA gold bars, which is a collaboration between Hartadinata and PT. Emas Antam Indonesia (EAI). Additionally, this store also offers diamond-studded gold jewelry under the brand name Celine Jewellery, which is also one of Hartadinata's brands.

"The launch of Hartadinata Abadi Store in Tasikmalaya is our strategy to meet market demand, especially in Tasikmalaya. We see that Tasikmalaya is a promising region with potential for gold bullion and pure gold jewelry products," said Sandra Sunanto, CEO of PT Hartadinata Abadi, Tbk.

The Hartadinata Abadi Store in Kabupaten Tasikmalaya is the fifth one. Previously, the ACC stores in two areas in Jakarta, namely Cikini and Blok M, had already changed their names to Hartadinata Abadi Store since March 5, 2022. Then, Hartadinata launched the Hartadinata Abadi Store at Trans Studio Mall (TSM) in Bandung, and there is also one in Taspen.

Hartadinata Abadi Store is a response to the increasing market demand. Hartadinata sees the opportunity for growth in EmasKITA and Kencana products through the Hartadinata Abadi Store, as it is planned to only sell EmasKITA and Kencana products that were recently launched in collaboration with EAI, with the aim of promoting inclusivity in gold investment.

"Our goal in launching Hartadinata Abadi Stores selling EmasKITA and Kencana products is our effort to promote inclusivity in gold. By opening a Hartadinata Abadi Store in Tasikmalaya, we also aim to promote gold investment inclusivity in Tasikmalaya," explained Sandra.

The interest of the Indonesian public in gold investment is increasing. In the first semester of 2021, ANTAM gold sales were recorded at 13.34 tons, showing a 69% increase compared to the same period in 2020. In addition, ANTAM also reported an increase in gold sales in 2021, with sales growing by 33% compared to 2020. This increase indicates that public awareness of gold investment is on the rise.

Hartadinata Abadi Store in Tasikmalaya is located at Jalan Cihideung No 97 Yudanegara, Kec. Cihideung, Kabupaten Tasikmalaya. In addition, the Hartadinata Abadi Store in Trans Studio Mall, Bandung, can be found on the GF floor at B058 - B060. In addition to the stores in TSM Bandung, Hartadinata had previously rebranded their 2 ACC stores in Cikini and Blok M, DKI Jakarta. These two stores only sell Emas Kita and Kencana products.

The ACC stores in two areas in Jakarta, Cikini and Blok M, had already changed their names to Hartadinata Abadi Store since March 5, 2022. Currently, Hartadinata already has 5 Hartadinata Abadi Stores. "We are targeting to open at least 10 Hartadinata Abadi Stores by the end of 2022," added Sandra.

EmasKITA and Kencana are the results of collaboration between Hartadinata and EAI and are highly favored by the public. EmasKITA, which is premium gold (99.99%), previously issued pieces of 0.1 grams and 0.25 grams. Now, EmasKITA has more varied pieces ranging from 0.1 grams to 100 grams.

Kencana, a fine gold jewelry collection with a pure gold content of 99.99% or 24 karats, is the first and only one in Indonesia. In addition to enhancing appearance, the elegant design of Kencana's rings, bracelets, pendants, and necklaces can also be a profitable long-term investment instrument. Kencana is targeted to be sold in domestic and international markets.

In addition to opening Hartadinata Abadi Stores, Hartadinata also plans to launch an e-commerce platform and a digital app to facilitate EmasKITA and Kencana transactions. "In addition to the stores, EmasKITA and Kencana products can also be purchased at Hartadinata's official stores on Shopee and Tokopedia. In the near future, we will also launch the EmasKITA.id e-commerce platform and the EmasKITA app for Android and iOS," concluded Sandra.

About PT Hartadinata Abadi Tbk (HRTA)
As a manufacturer and provider of gold jewelry that has built trust among all stakeholders for over 28 years, Hartadinata is a major player in the gold jewelry industry in Indonesia. Hartadinata has an integrated business model, including 4 factories (manufacturing), wholesale sales, retail sales, e-commerce channel Hrta.store, and a gold pawnshop network. Hartadinata's integrated business model provides an advantage with a guaranteed market presence. Since its establishment, Hartadinata has established relationships with more than 800 gold stores throughout Indonesia. For more information, visit www.hartadinata.co.id or the official Instagram @hartadinata.abadi.

For further information, please contact: 
Ong Deny 
Corporate Secretary 
PT Hartadinata Abadi Tbk \
Phone: (022) 5402326 / 5403002 
Email: [email protected]
 www.hartadinataabadi.co.id

Media Contact: 
Sophan Andriyan 
Media Relations 
Inke Maris & Associates 
Phone: (021) 8281250 Email: [email protected]
www.inkemaris.com

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