Jakarta, January 13, 2025 – PT Hartadinata Abadi Tbk (HRTA), a leading player in Indonesia's integrated jewelry and bullion gold industry, proudly announces a strategic partnership with PT Pegadaian, the first Indonesian company to pioneer and receive a license to operate bullion business activities from the Financial Services Authority (OJK). This collaboration aims to support the development of Indonesia's gold ecosystem and enhance public literacy regarding gold investment.

The bullion business is a key initiative by the Indonesian government to increase gold reserves and promote downstream processing, creating a gold trading system that is safer, more affordable, and efficient. Through this partnership, PT Hartadinata Abadi Tbk (HRTA) and PT Pegadaian will contribute by ensuring the availability of high-standard bullion to meet the needs of the gold industry and investment, educating the public on gold investments, and fostering greater inclusion in the gold-based financial ecosystem.

Sandra Sunanto, President Director of PT Hartadinata Abadi Tbk (HRTA), stated, "We are thrilled to collaborate with PT Pegadaian in supporting the gold ecosystem. This strategic step will positively impact the national gold industry and strengthen Indonesia's role as one of the largest gold markets in the world." She added that their flagship bullion product, EMASKU®, has a significant vision to become a key player in Indonesia’s gold ecosystem.

EMASKU® serves as a strategic solution to fulfill PT Pegadaian's demand for high-quality bullion while supporting the growth of bullion purchases in Indonesia. The product offers competitive gold purchase prices with lower spreads, aiming to maximize buyer benefits. EMASKU® is currently the only bullion product to receive a Shariah Compliance Recommendation from the Indonesian Ulema Council (MUI), adhering to Shariah principles such as appropriate raw materials, precise gold weight, and purity standards of 99.99%.

Produced with quality materials and processes that comply with the Indonesian National Standards (SNI), EMASKU® guarantees a gold purity level of 99.99%, tested using Inductively Coupled Plasma methods as per SNI 8880:2020 standards. Quality control procedures are conducted by PT Emas Murni Abadi (EMA), a subsidiary acting as an assayer and melter, ensuring customer confidence in product quality. PT EMA is an ISO 9001:2015-certified refinery, signifying compliance with tested and internationally recognized quality management standards.

The collaboration between PT Hartadinata Abadi Tbk (HRTA) and PT Pegadaian reflects both companies' commitment to supporting the Indonesian government's vision of strengthening downstream gold industry activities. This synergy is expected to position the gold ecosystem as a key driver for bullion-based economic growth.

About PT Hartadinata Abadi Tbk (HRTA)
Founded in 2004, PT Hartadinata Abadi Tbk (HRTA) is a leading company in the manufacturing and trading of gold in Indonesia, known for its vertically integrated operations, including gold jewelry manufacturing, bullion, refining, and retail business. The company is the only Indonesian gold jewelry company listed on the stock exchange since 2017, affirming its commitment to innovation and its position as a market leader in Indonesia.

HRTA operates four (4) factories producing high-quality gold jewelry and bullion, as well as precious metal refining facilities. The company’s business is also supported by an extensive distribution network of over 1,000 sales points, including wholesalers and local retail stores, as well as partnerships with major e-commerce platforms. HRTA continues to expand its market share in gold jewelry and bullion sales, reflecting its strong position in Indonesia’s gold industry and its dedication to sustainable growth. Since 2023, HRTA’s global presence has also expanded, providing quality gold jewelry to customers worldwide. HRTA is now one of the key players in the development of the Bullion Bank in Indonesia.

About Pegadaian

PT Pegadaian was established in Sukabumi, West Java, on April 1, 1901. Not only active in the pawnshop industry, Pegadaian also offers a variety of products and services such as gold-based investments that are easily accessible to the public, including Gold Savings, Gold Installments, and Gold Arisan (rotating savings). For financing products, Pegadaian provides Hajj and Umrah Financing, Micro Loans, Vehicle Loans, and Sharia KUR (People's Business Credit).

Since joining the Ultra Micro Holding in 2021, Pegadaian, along with BRI and PNM, has been committed to supporting MSMEs (Micro, Small, and Medium Enterprises) to advance to the next level.

In December 2024, Pegadaian officially became a pioneer in the bullion business by obtaining a license issued by the Financial Services Authority (OJK) through the Approval Letter for PT Pegadaian's Bullion Business Activities. Through this license, Pegadaian is authorized to conduct bullion-related business activities, including Gold Deposits, Gold Working Capital Loans, Corporate Gold Custody Services, and Gold Trading.

Pegadaian's products and services can be accessed both conventionally and digitally through the Pegadaian Digital application, available for download on the AppStore and PlayStore. For more information, visit www.pegadaian.co.id.





For more information, please contact:
Ong Deny
Corporate Secretary
PT Hartadinata Abadi Tbk
Phone: (022) 5402326 / 5403002
Email: [email protected] / [email protected]
Website: www.hartadinataabadi.co.id

Riana Rifani
Dept. Head Corporate Communication
PT Pegadaian
[email protected] 
62-81283128827

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